An important marketing task for you to do as priority, is to compose a professional bio in order to give a quick introduction of yourself in networking settings, blog articles, on your personal website, or professional directories, just to name a few. With information overload these days online, it’s especially important to write a blurb about yourself that is succinct and concise. A nutshell describing who you are, and what you want to communicate to others.
Here are a few tips for you too consider in composing this vitally important piece of information that you will use to consistently to promote yourself on all platforms.
Know your audience
Determine who will be reading your bio and gear your tone towards that type. It’s important to touch a strike a chord with the intended audience.
Write 3-4 versions
Write a few versions so you can whip out the appropriate one for various platforms. You may want a one-liner or Twitter, or a full page in job application package. A good word amount for a brief blog bio, or book jacket is roughly 100 words. It’s important to write, and re-write until you are able to sum up your story in brief, and artfully.
Identify your purpose
Why are you writing a bio? If you don’t know, then your message will be unclear and pointless. It needs to be direct in order to meet your marketing goal.
Introduce yourself immediately
The opening line should be a pithy statement about who you are and what you’re trying to do.
Let your sense of humor or wit come through, communicating who you really are. Be real.
Share your hobbies or charitable work
Adding these extras shows your diverse areas of interest and reveals core beliefs and passions that can be integrated in your professional life.
Break writing rules
Use fragments or start a sentence unconventionally with verbs, etc.
Use a conversational tone
Make your tone easy going, warm and comfortable as if talking to a good friend.
Include your contact information
A blog or website address is usually preferred. Additionally it’s friendly to add a photo, as it’s a great way to connect with your reader.
The most important part here is getting found. Find a good local search engine optimization agency, like Oxbow SEO, and get your on-page text and keywords carefully set for your industry. You can use AdWords “Keyword Planner” to help you find out what terms are the most useful and searched for in your industry.
Here you have it, a very simplified introduction, and tips of the basics of bio writing.